top of page
  • Idwal Jones

Making Sustainable Choices: The Benefits of Using Recycled and FSC Certified Paper for Printing

Updated: May 10, 2023

Printers all over the world are aware of the increasing demand for more environmentally friendly printing options. This demand for more sustainable printing solutions is becoming more prevalent than ever, especially in urban cities such as London, where the population is denser and the environmental impact of industrial activities is felt more acutely. As a result, designers and printers in London are starting to focus on using recycled and FSC certified paper to produce their print materials. In this blog post, we’ll discuss the advantages of using recycled and FSC certified paper for printing, and how they benefit not only the environment but also the printing industry as a whole.

In recent years, the use of recycled paper has been on the rise, particularly among environmentally conscious consumers. As a result, many printing companies in London are offering recycled paper options for their customers. But is recycled paper truly a better choice, and what are the benefits and drawbacks of using it in the printing industry?

Printing company London

Benefits of recycled paper

1. Environmental sustainability

The most significant advantage of using recycled paper is that it is environmentally sustainable. The production process of recycled paper uses less energy and water and produces less pollution in the manufacturing process than virgin paper. Investing in recycled paper helps reduce waste, save energy, and protect our forests. Using recycled paper helps reduce deforestation and conserves our natural resources.

2. Lower costs

Recycled paper can help lower costs for printers in London. Compared to virgin paper, the production of recycled paper requires less energy and water and can be made from sources such as post-consumer waste. This lesser use of resources reduces the upfront costs of producing recycled paper, making it a more affordable option for consumers.

3. High quality

Recycled paper may have been considered lower quality in the past. However, with advancements in technology, recycled paper is now of similar quality to virgin paper. The advancements in recycling technology and a sound quality control system have made the recycled paper product more consistent, reliable, and of better quality. Recycled paper is widely adaptable, which allows London print houses to cater to the needs of different customers and provide high-quality printing materials.

4. Positive brand image

Using recycled paper helps printing companies in London to positively represent the environment and convey to consumers that they are environmentally responsible. It can be an essential factor in sustainability branding, which can drive customer loyalty. With customers increasingly becoming aware of the impact of their purchasing decisions on the environment, offering recycled paper options helps London printers win consumer confidence.

Drawbacks of recycled paper

1. Cost

While recycled paper production costs are lower than virgin paper, it is still more expensive to produce recycled papers. Printed materials using recycled paper may cost more for printing houses than those made with virgin paper. The cost of recycled paper production is still high due to processing, sorting, and cleaning of the paper.

2. Quality inconsistency

Although the quality of recycled paper has improved, there may still be some inconsistency in the consistency and colour of the paper. This inconsistency means that printers may have trouble producing consistent colour and texture of printed materials.

3. Availability

The availability and supply of recycled paper are limited, and the recycled paper industry is reliant on the supply of post-consumer waste. Consequently, the availability of recycled paper may lead to delays in printing.

4. Limitations in print capabilities

In some instances, recycled paper may be weaker than virgin paper, and the printers may be limited in the types of printing applications that they can use the paper for. For example, recycled paper may not be suitable for printing high-gloss flyers or photographic images.

What is FSC certified paper?

The FSC (Forest Stewardship Council) is an international non-profit organisation that promotes responsible forest management and aims to protect the environment. The organisation created a certification program that ensures that the forests used to harvest the raw materials for the paper industry are managed responsibly. FSC certified paper indicates that the paper has been made using materials from responsibly managed forests that meet certain FSC criteria. This involves community relations, ecosystem management, and adequate resources management.

Benefits of FSC certified paper

1. Environmental sustainability

The primary advantage of using FSC certified paper is its environmental sustainability. The certification process ensures that the paper comes from responsibly managed forests that meet the FSC's strict sustainability standards. FSC certified paper helps London printers reduce its environmental impact by using raw materials from forests that are managed with environmentally conscious practices. It also helps to conserve the forests and benefit the communities that live near them.

2. High quality

FSC certified paper is of high quality, making it an excellent option for printing services in London. The certification process requires that the paper undergoes stringent quality control standards, ensuring that the paper meets the required quality standards. This guarantees that print shops in London and other businesses using FSC certified paper can produce high-quality print products.

3. Positive brand image

Using FSC certified paper helps Printing companies in London to improve their brand image, demonstrating their commitment to sustainability and being environmentally responsible. It helps build trust with customers, who are becoming more conscious of the environmental impact caused by company activities. Using FSC certified paper is an excellent way to demonstrate to current and potential customers that they are aware of and care about environmental sustainability.

4. Cost savings

FSC certified paper may cost a bit more than standard paper options. However, it can be cost-effective in the long run as it uses environmentally sustainable materials, ensuring a shorter supply chain. The cost of using FSC certified paper may be offset by the positive PR associated with environmental responsibility, making it a sound investment for London printing services.

5. Compliance with regulations

Businesses that use FSC certified paper aid in the conservation of forests and meet certain criteria in line with environmental regulations. They help support regulations that stipulate that companies should use environmentally responsible materials, thus keeping them compliant with these regulations.


Recycled paper is an eco-friendly option that provides several benefits, including environmental sustainability, lower costs, high quality, and positive brand image. However, there are also some drawbacks to recycling paper, including cost, quality inconsistency, availability, and limitations in print capabilities. Nevertheless, with the increasing awareness of the environmental impact of human activities, using recycled paper can enhance the reputation of printing companies in London as socially responsible and increase their appeal to eco-conscious consumers.

FSC certified paper is an environmentally friendly alternative to recycled paper that offers a range of benefits, including environmental sustainability, high quality, a positive brand image, cost savings and compliance with regulations. As a printing company in London, choosing to use FSC certified paper shows that they are environmentally responsible and committed to sustainability.

As a London print shop, Designed4Print Ltd can provide you with expert advice as you make this important decision. Whether you choose recycled paper or virgin paper, keep in mind that it is vital to select high-quality printing materials that will best meet your printing needs. Consult the team at Designed4Print Ltd and they will guide you through the options that best suit your style, budget, and printing requirements. Contact them today, and let them help you print reliably, responsibly and sustainably.

Recent Posts

See All


bottom of page